Predictive Customer Value Support
Our Predictive Customer Value (PCV) solution predicts the (future monetary) value of every single customer based on his or her past orders. Every customer and order in your Dynamics 365 (D365) system is analyzed and taken into account for the prediction. You can choose different prediction horizons (e.g. customer revenue in the next 3 or 6 months). Furthermore, PCV computes the probability that a customer will not buy anymore, i.e. he or she churns. The value prediction and churn probability can be consumed via an app or embedded into any report/view. Our pre-built app enables you to focus on your high-valued customers with a high churn probability to prevent the loss of this customer. On the other hand, it shows customers who have an upsell potential. In this way, we enable sales and marketing employees to focus on the high-valued customers, potential churners or potential revenue increase. Otherwise, potential churners get lost in the shuffle and do not generate revenue in the future.
Our solution requires the Microsoft Common Data Service (CDS) and an Microsoft Azure subscription, which need to be in place. The connection between the two services cannot be deployed via the AppSource package but must be setup via ARM scripts. We are currently working on fully automating the deployment.
When the solution is up and running, it pushes data from CDS to Azure, computes the customer value and the segments in Azure and pushes the result back into the CDS. It can then be consumed by any model-driven or canvas app in the Power Platform.